Posted by
sarah on Apr 2, 2009 in
Floral |
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I was involved in planning and executing a cocktail party for some friends from business school a couple weeks ago.
In this post, I am going to share some of my experiences working with florists and of course show the finished product at the event.
I think it is fair to say that when you are putting together a budget for an event, to estimate that florals will come in around 10% of your overall budget depending on how much you want.
If you are doing a handful of arrangements and keeping the blooms in season, nothing too exotic, you can work with a $1500-$2000 budget or use the 10% rule of thumb for a high estimate. That being said, if you look back at one of my older posts showcasing my favourite Brazilian event magazine, Fiesta, event florals like the ones in my post would cost upwards of $10,000, easy. Mind you, the pictures I selected were extravagant and ornate and to show the beauty of what dreams are made with if you have a generous floral budget.
The other important thing to remember is evaluating whether you can work with this individual, your florist. Do your personalities mesh? Do you trust that he or she interpret your creative vision? I like the analogy of selecting a hair dresser. Selecting a florist is a similar process to finding a great hair dresser, unless you are ripping out a photo from a magazine, handing it over and saying “recreate this” which is fairly unimaginative- when you work with a florist or a good hairdresser, you provide a bit of guidance, share your vision and the rest is up to the artist. If you are nervous or unsure, ask for a mock-up a couple days before the event to allay your fears.
In the case of the event I was involved with, the MOB had seen the work of Ingrid at Thirving Metropolis in Toronto and was comfortable with her aesthetic and design.
The flowers and containers were followed the white and green, modern, loft theme for the night and highlighted the loft space at Andrew Richards Designs very well. Overall, bride, groom and MOB were content!
floral arrangement by Thriving Metropolis and branches behind glass
Loft lounge area with flowers
bar floral arrangement
coffee table arrangement
bar arrangement
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