Hold the presses. Here I was, all eager to write a post about the delicious pumpkin chocolate chip bread I baked over the weekend with photos and my recipe to start off my Monday. My idea and intention has just been interrupted and derailed by a story I just read about a bakery in Beijing called Black Swan Luxury （黑天鹅蛋糕） that sells a wedding cake for $315,000 USD. My chocolate chip pumpkin bread can wait for later this week. Doing some basic calculations here, let’s estimate you have a 300 person wedding, that means you would have paid approximately $1,050 per slice of wedding cake. Last time I checked, wedding cakes ranged in the $7-$15 per slice category for something half decent. The cake in question from Black Swan Luxury is 70-80 times the price. Yikes! I wonder how many of these cakes they are selling. I guess it doesn’t really matter because if they sell more than one, it has generated some significant revenue for the company.
Where did I come by this outrageously priced wedding cake, you ask? I am a regular reader of the Business of Fashion, a site that specializes in curating a collection of business news articles and interviews about the fashion and luxury goods industries around the world. Having lived in China and having written my thesis on the Asia luxury goods industry, when I saw the article titled “Chinese are up to speed with life in the fast lane,” published by the LA Times, it caught my attention and I decided to give it a read. Did I know that one paragraph three quarters of the way down the page would have me nearly falling out of my seat. Black Swan Luxury is part of the bakery group, Holiland 好利来. Ironically, Holiland’s website, translated in English, means buy cake (买蛋糕)- smart if you are asking people to spend a small fortune for a cake that typically doesn’t even get cut.
While the cake is not my taste, I’m sure Black Swan Luxury will have some eager brides and grooms clamouring for a slice of luxury. I even found a YouTube video filmed by a customer who shows you a clip of the cake in the window and the wedding consultation area on the second floor. Happy Monday!