Ottolenghi, a bakery, a food shop, a restaurant (cafe-deli-restaurant) was quoted by Yotam, himself as “a playground for people who love food” in an interview in delicious magazine here. The plentiful salads, beautiful pastries and cakes are simple, yet the product of a wild variety of ingredients. While in London, I visited two of his shops (in Kensington and Notting Hill) and was blown away by the experience. It takes “food porn” to another level. Meticulously merchandised, you walk into and of Ottolenghi’s small storefronts and want to taste everything. Israel born Yotam Ottolenghi set up Ottolenghi with his business partner Sami Tamimi back in 2002 after training at Le Cordon Bleu and working at Capital Restaurant, Kensington Place, Launceston Place and Baker and Spice. Yotam is also a food writer and has authored several cookbooks including his newest one, Plenty, which I wanted to buy on site but couldn’t put the 10lb book (may be an exaggeration but it was a HEAVY cookbook!) in my suitcase without having to pay extra.