Emoi Life

store window via btting

store window via btting

store interior via btting
store interior via btting

I love product design.  In my past life I must have been a designer.  I take such pleasure in a product’s design, colour, texture and integration of form and function. 

When I was travelling in Hong Kong, around the corner from my hotel in Causewaybay was a store called Emoi Life.  It caught my eye because of its resemblance to the Japanese home/lifestyle store, Muji.  Clean, minimalist aesthetic, Emoi Life products are affordable and fun.  Walking through the store invoked thoughts of if Club Monaco (emoi life uses a lot of black, white and grey), Umbra and Muji got together to produce products, Emoi is what they would look like. It turns out the Emoi Life is a brand from China and they have locations in Shenzhen, Beijing and Hong Kong.  Expand across the Pacific Ocean!  I like your stuff.  They have a blog here if you can read Chinese.

product via btting

product via btting

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